From high tech project management to multi-purpose roofs, here are some of the key happenings in the Canadian roofing market
Kicking off 2026, we find ourselves in a pivotal moment in the Canadian roofing industry.
Despite some daunting challenges posed by shifting market forces, there are equally as many opportunities to work with shifting trends to build a better roofing business.
Now is the time to embrace sustainability in roofing methods, in materials and in maintaining a labour force that help Canada grow in all the right ways. Here are the trends we’re watching in 2026.

Sustainable development is in vogue, whether it’s starting new construction or retrofitting an existing roof to extend the life of a structure.
Roof retrofits that replace damaged layers are a revitalizing and a cost-effective way to improve a building’s energy performance, without the effort of carrying out a full replacement.
Experimentation with renewable building materials in roofing is also gaining momentum, as mass timber roof structures are being tested for both their lower embodied carbon and aesthetic appeal.
Take the recently-constructed mass timber roof completed at the Kelowna Airport. This project shows how sustainable materials can enhance and expedite even large-scale infrastructure projects, while keeping mother nature’s best interests in mind.
As codes evolve and incentives increase, sustainable roofing practices are likely to become more embedded in standard project planning.
Roofs built for more than keeping the elements at bay are nothing new, but the intensification of roofs pulling double duty – those that are both structurally sound and functional – continues to grow.
From single family residences to large industrial buildings, roofs of all sizes are being used as cool roofs to reflect heat, green roofs to add foliage to the city skyline, and blue roofs to manage stormwater and improve insulation. These multi-purpose roof systems play a critical role in building resilience for urban areas and need to be crafted with durable materials.
High-performance membranes with enhanced UV and weather resistance help roofs withstand extreme temperatures, increasingly common freeze-thaw cycles, and intense precipitation. Reflective surfaces may reduce building heat absorption and lower cooling loads. Insulation materials with higher R-values and moisture resistance help to maintain energy efficiency.
Low-carbon and recycled roofing materials, like products with environmental product declarations, can reduce embodied emissions. When combined with proper drainage layers and materials designed for easy repair or reuse, these contemporary roofing systems support improved energy efficiency and mitigate urban heat island effects, while unlocking value from previously unused roof space.
Technology is reshaping how roofing projects are planned and delivered.
Industry predictions point to increased adaptation of integrated software solutions to improve collaboration throughout construction. Digital project management platforms and data-driven scheduling help contractors get organized and facilitate improved communications with trades, designers and clients alike.
Meanwhile, material management platforms such as those offered by QXO Canada enable greater access, visibility and coordination across supply chains, helping teams get the items they need, when they need them, to avoid delays and cost overruns.
In 2026, adaptability to shifting markets, climates and technology will be the key to success for those in the Canadian roofing industry.
We’ll be watching to see how these trends unfold throughout the year and into the future.